RCS for Business offers a comprehensive suite of features meticulously crafted to optimize user experiences, ensuring efficient and effective communication on the native messaging platform. Dive deeper to explore each of these features detailed below, all designed to elevate the way businesses interact via RCS.
Rich Content Features
RCS moves beyond plain text to support rich, interactive content, creating a more dynamic, app-like experience .
- Quick Replies: Present customers with a set of tappable buttons to guide the conversation. When a user taps a reply, a pre-defined text value is sent back to the agent, making it ideal for menus or yes/no questions.
- Suggested Actions: Send buttons that trigger specific native actions on the user's device:
- Open URL: Launches the user’s default web browser to a specified link.
- Open URL with WebView: Loads a webpage directly inside the messaging app for a seamless, in-app experience.
- Initiate a Phone Call: Opens the user's phone dialer with a pre-filled number.
- Share Location: Allows the user to view a specific location on their default map application.
- Engagement Indicators: Foster trust and transparency by providing real-time feedback during the conversation:
- Read Receipts: Consumers and brands can see exactly when a message has been read, confirming their query is under review.
- Typing Indicators: Agents see when a consumer is typing to prevent overlapping messages. Consumers see when an agent is typing, providing assurance that a response is underway.
Key Benefits
- Enhanced Engagement: Moves beyond text-only capabilities to provide app-like interactions.
- Reduced Friction: Interactive buttons remove the need for customers to type full responses, speeding up resolution.
- Improved Conversions: Clear calls to action drive higher conversion rates than standard text links.
- Better Context: Real-time feedback via indicators increases trust and reduces conversation abandonment.
Configuration & Enablement
- Engagement indicators: These are enabled by default for all RCS agents.
- Quick Replies and Suggested Actions: These are configurable via the Universal Interaction in Conversation Builder or via a widget in the Agent Workspace. For more information, refer our Developer Portal.