In alignment with Meta’s latest platform requirements, LivePerson will transition all WhatsApp Business Accounts (WABAs) from the existing “On-Behalf-Of” (OBO) ownership model to a new brand-owned “WABA Sharing” model. This change ensures that brands directly control their WhatsApp accounts through their Meta Business Portfolio, enabling greater transparency, security, and access to platform features.
Key Benefits for Brands
Transferring ownership of your WABA offers several significant advantages:
- Full Account Control: Gain direct administrative ownership of your WABA, allowing you to manage your WhatsApp presence without dependencies.
- Direct Access to Insights: Obtain immediate access to the WhatsApp Analytics Dashboard for comprehensive performance monitoring and data-driven decision-making.
- Quality Rating Visibility: Directly track your message quality ratings and ensure ongoing compliance with WhatsApp policies.
- Enhanced Marketing Tools & Future Features: Achieve better visibility into the performance of your marketing campaigns and ensure access to new tools and APIs as Meta releases them.
- Streamlined Management: Simplify your asset management by consolidating your WABA within your own Meta Business Portfolio.
The Migration Process: What to Expect
We aim to complete all migrations well in advance of Meta's deadlines, with a target of having your WABA transferred by 22 August 2025. The process is designed to be straightforward and, crucially, involves zero downtime for your messaging services.
Step by Step Guide
- LivePerson Initiates the Transfer: We will start the ownership transfer request for your WABA(s) within Meta's systems. We will notify you once this has been done.
- Your Action Required – Accept the Transfer (Within 30 Days): An administrator for your brand's Meta Business Portfolio will need to accept this ownership transfer request.
Meta Business Suite:
- Log into your Meta Business Suite account at https://business.facebook.com/settings/requests/.
- If you manage multiple business portfolios, select the one associated with your WABA.
- Navigate to the 'Requests' section and find the 'Received' tab.
- Locate the ownership transfer request from LivePerson and follow the prompts to approve it.
- Confirm Your WABA(s): During the acceptance flow, you will be asked to confirm the specific WABA(s) that are being moved into your Meta Business Portfolio.
Note : Important 30-Day Window: Meta requires that the ownership claim be accepted within 30 days of LivePerson initiating the request. If not actively accepted by your team within this timeframe, the transfer to your Business Portfolio will occur automatically to ensure compliance with the transition timeline. We strongly encourage proactive acceptance for the smoothest experience.