1. Why is my brand being asked to take ownership of our WABA?
Meta is deprecating the “On-Behalf-Of” (OBO) model where LivePerson owns and manages your WhatsApp Business Account. Instead, Meta now requires brands to directly own their WABA through the "WABA Sharing" model for increased transparency, control, and access to WhatsApp's evolving feature set.
2. What changes for me as a brand once we own our WABA?
You gain:
- Full administrative ownership of your WABA.
- Access to WhatsApp Manager features like analytics, message quality ratings, and template management.
- Control over data-sharing settings and integrations.
- Eligibility for upcoming WhatsApp features.
3. Will this impact my current WhatsApp messaging setup or result in downtime?
No. The transition is purely administrative. Your messaging services will continue uninterrupted, and LivePerson will remain the technical provider.
4. What is the timeline for this transition?
Milestone | Date |
|---|
Internal Announcement | July 1 , 2025 |
Brand Announcement | July 9, 2025 |
Documentation Live | June 30, 2025 |
Migration Window Opens | July 23, 2025 |
Deep Dive Session | July 16, 2025 |
End of Migration Period | August 22, 2025 |
5. What actions are required from my team?
Once LivePerson initiates the transfer request:
- Log in to Meta Business Suite
- Go to the “Requests” section > “Received” tab
- Approve the ownership transfer request
This must be done within 30 days of receiving the request.
6. What happens if we don’t approve the request in time?
If no action is taken within 30 days, Meta will automatically approve the transfer to your business portfolio to ensure compliance. We recommend proactively accepting to avoid confusion.
7. How do I know which Meta Business Portfolio is linked to my WABA?
Your Account Team will help you identify the correct Meta Business Portfolio tied to your WhatsApp number. You can also view WABA details in your Meta Business Suite under Business Settings > WhatsApp Accounts.
8. Will we still work with LivePerson after this change?
Yes. LivePerson remains your official BSP (Business Service Provider) and continues to handle messaging services, technical integrations, and ongoing support.
9. Can we revert back to the OBO model after migration?
No. This is a one-way transition as required by Meta. Once a WABA is moved to direct ownership, it cannot be converted back to the previous model.
10. Who can approve the ownership request in Meta Business Suite?
Only users with admin access to your Meta Business Portfolio can accept the ownership transfer request.
11. Where can we find documentation and support materials?
Documentation including step-by-step guides, FAQs, and troubleshooting support will be available by June 30, 2025. Your Account Team will also provide direct assistance throughout the transition.
12. Who can I contact for help?
Please reach out to your LivePerson Account Team for any questions or help during the migration.