Business Requirement
Brand would like to make AB testing for specific engagements for Web Messaging channel
Solution
To use sections for displaying Engagements.
Configurations steps: Configure specific section and attach to desired button
Add variable at the webpage ( web portal, where customer navigates)javascript:
lpTag.section = ["target"]lpTag.newPage(document.URL)
Strategy
- identify a certain entry point(s) that you'd like to run the test and to check if you dont have conflicts with previous configured eng-ts
- define your success criteria for a champ ( clicks, conversations, csat)
- you can have two different engagements setup targeting the same entry point. In this method, you get a 50/50 split on the champion/challenger engagements.
- You could turn off the existing engagement and run the new one for a defined time period and compare to the baseline. In this method, it's important that no other a/b testing or changes are happening for baseline and test period. You would also want to pick a pretty stable entry point that doesn't have a lot of fluctuation with visitor traffic to make the assessment as fair as possible.
Reporting
Utilise the Business dashboard for messaging to report on Engagements.
