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    • SDE Values for Mobile Channels

    By GauthamT
    Last Updated:

    GPT LP SDEs - Master List

    Social SDEs

    SDE Category

    SDE/Channel

    Twitter (Public / Private)

    Twitter (Public ONLY)

    Facebook

    Instagram

    Authenticated

    customerInfo/customerType

    TwitterPrivate/TwitterPublic


    FacebookPrivate/FacebookPublic

    InstagramPrivate/InstagramPublic


    customerInfo/role



    Reference Id where the messenger link is present.
    ref param from    Messengerlink
    i.e.: For 'Conversational Ad' the role attr would be like
    '6223879253115-6237534035515-6245628308515-Facebook_Right_Column'

    DirectMessage/StoryMention/BrandStoryReply


    customerInfo/customerId

    Unique user identifier


    -



    customerInfo/socialId

    Last tweet URL shared by the consumer.

    -

    Last comment URL shared by the consumer (Public).



    customerInfo/imei

    Twitter ID of the customer that started the conversation


    Facebook User ID that started the conversation



    customerInfo/companyBranch

    Twitter ID of the brand Twitter handle that initially got contacted


    Facebook Page ID which is receiving the payload event

    Instagram ID which is receiving the payload event


    customerInfo/cstatus

    Verified or NonVerified - if the consumer account is verified by Twitter.


    Referral from the messenger link:
    'm.me link' - direct link to messenger - (source === SHORTLINK)

    'Conversational Ad' - messenger link on Facebook Ads (Dark Posts) - (source === ADS)

    'FB' - messenger link on FB - (source === any other value)

    source from webhook

    Verified or NonVerified - if the consumer account is verified by Instagram.


    customerInfo/companySize

    Consumer follower count


    -

    Consumer follower count


    personalInfo/language

    -

    Language of the initial message of the conversation according to Twitter

    Language from the consumer's facebook profile.

    The language from the user's profile


    personalInfo/company

    Consumer bio if available.


    -


    Unauthenticated

    ctmrinfo/info/ctype

    -

    Language of the initial message of the conversation according to Twitter

    -



    ctmrinfo/info/companySize

    -

    Consumer follower count

    -


    AMB/WhatsApp/SMS

    SDE Category

    SDE/Channel

    WhatsApp

    AMB

    SMS

    GBM

    Authenticated

    customerInfo/customerType

    -

    -

    -

    ctx


    customerInfo/accountName

    -

    "LTI"

    -



    customerInfo/role

    -

    "Apple Authentication Supported" or "Apple Authentication not supported"

    -



    customerInfo/customerId

    Consumer unique ID in the format
    whatsapp_<account_id>_<consumer_imei>

    Consumer unique ID in the format
    apple_<account_id>_<unique_consumer_id_hash>

    Consumer unique ID in the format
    twilio_<account_id>_<consumer_imei>



    customerInfo/socialId

    Facebook ID for an ad or post entrypoint
    May not be present when:
    A user sending the message before the context for the ad or post has been rendered on the user’s app.

    An error or mismatch when the user's client tries to look for an ad or post’s context.

    -

    -



    customerInfo/imei

    WhatsApp Consumer Phone number (without + on country ode)

    -

    Consumer phone number



    customerInfo/companyBranch

    WhatsApp Brand Phone Number (without + on country code)

    Apple Destination ID

    Brand phone number



    customerInfo/cstatus

    URL for the ad or post depending on the entrypoint

    Group designates the department or individuals best qualified to handle the customer’s particular question or problem.
    See:    Apple Messages for Business Message with Your Customer
    On RSA
    The value is set to - "RoadSideAssistance"

    -



    customerInfo/companySize

    -


    -



    personalInfo/language

    en-US

    The user's device locale settings received from Apple in the message webhook payload. For example, en_AU specifies the language as English and the region as Australia.

    See:    Apple Messages for Business REST API Messages Received

    en-US



    personalInfo/company

    -

    -

    -



    personalInfo/firstName

    -

    -

    Web2SMS: First name of the consumer



    personalInfo/lastName

    -

    -

    Web2SMS: Last name of the consumer



    personalInfo/contacts

    -

    -

    Web2SMS: Consumer phone number


    Unauthenticated

    ctmrinfo/info/ctype

    "ad" or "post" depending on the entrypoint


    May not be present when:
    A user sending the message before the context for the ad or post has been rendered on the user’s app.

    An error or mismatch when the user's client tries to look for an ad or post’s context.

    Consumer Intent, or purpose, of the chat.
    See:    Apple Messages for Business Message with Your Customer

    On RSA
    "Satellite-Test" when if the Group is set to "apple_test"
    "Satellite" for other RSA situations

    -



    ctmrinfo/info/companySize

    -

    -

    -


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