Additional Resources Technical Best Practices

SDE Values for Mobile Channels

GPT LP SDEs - Master List

Social SDEs


SDE Category	SDE/Channel	Twitter (Public / Private)	Twitter (Public ONLY)	Facebook	Instagram
Authenticated	customerInfo/customerType	TwitterPrivate/TwitterPublic		FacebookPrivate/FacebookPublic	InstagramPrivate/InstagramPublic
	customerInfo/role			Reference Id where the messenger link is present. ref param from Messengerlink i.e.: For 'Conversational Ad' the role attr would be like '6223879253115-6237534035515-6245628308515-Facebook_Right_Column'	DirectMessage/StoryMention/BrandStoryReply
	customerInfo/customerId	Unique user identifier		-
	customerInfo/socialId	Last tweet URL shared by the consumer.	-	Last comment URL shared by the consumer (Public).
	customerInfo/imei	Twitter ID of the customer that started the conversation		Facebook User ID that started the conversation
	customerInfo/companyBranch	Twitter ID of the brand Twitter handle that initially got contacted		Facebook Page ID which is receiving the payload event	Instagram ID which is receiving the payload event
	customerInfo/cstatus	Verified or NonVerified - if the consumer account is verified by Twitter.		Referral from the messenger link: 'm.me link' - direct link to messenger - (source === SHORTLINK) 'Conversational Ad' - messenger link on Facebook Ads (Dark Posts) - (source === ADS) 'FB' - messenger link on FB - (source === any other value) source from webhook	Verified or NonVerified - if the consumer account is verified by Instagram.
	customerInfo/companySize	Consumer follower count		-	Consumer follower count
	personalInfo/language	-	Language of the initial message of the conversation according to Twitter	Language from the consumer's facebook profile.	The language from the user's profile
	personalInfo/company	Consumer bio if available.		-
Unauthenticated	ctmrinfo/info/ctype	-	Language of the initial message of the conversation according to Twitter	-
	ctmrinfo/info/companySize	-	Consumer follower count	-

AMB/WhatsApp/SMS


SDE Category	SDE/Channel	WhatsApp	AMB	SMS	GBM
Authenticated	customerInfo/customerType	-	-	-	ctx
	customerInfo/accountName	-	"LTI"	-
	customerInfo/role	-	"Apple Authentication Supported" or "Apple Authentication not supported"	-
	customerInfo/customerId	Consumer unique ID in the format whatsapp_<account_id>_<consumer_imei>	Consumer unique ID in the format apple_<account_id>_<unique_consumer_id_hash>	Consumer unique ID in the format twilio_<account_id>_<consumer_imei>
	customerInfo/socialId	Facebook ID for an ad or post entrypoint May not be present when: A user sending the message before the context for the ad or post has been rendered on the user’s app. An error or mismatch when the user's client tries to look for an ad or post’s context.	-	-
	customerInfo/imei	WhatsApp Consumer Phone number (without + on country ode)	-	Consumer phone number
	customerInfo/companyBranch	WhatsApp Brand Phone Number (without + on country code)	Apple Destination ID	Brand phone number
	customerInfo/cstatus	URL for the ad or post depending on the entrypoint	Group designates the department or individuals best qualified to handle the customer’s particular question or problem. See:Apple Messages for Business Message with Your Customer On RSA The value is set to - "RoadSideAssistance"	-
	customerInfo/companySize	-		-
	personalInfo/language	en-US	The user's device locale settings received from Apple in the message webhook payload. For example, en_AU specifies the language as English and the region as Australia. See:Apple Messages for Business REST API Messages Received	en-US
	personalInfo/company	-	-	-
	personalInfo/firstName	-	-	Web2SMS: First name of the consumer
	personalInfo/lastName	-	-	Web2SMS: Last name of the consumer
	personalInfo/contacts	-	-	Web2SMS: Consumer phone number
Unauthenticated	ctmrinfo/info/ctype	"ad" or "post" depending on the entrypoint May not be present when: A user sending the message before the context for the ad or post has been rendered on the user’s app. An error or mismatch when the user's client tries to look for an ad or post’s context.	Consumer Intent, or purpose, of the chat. See:Apple Messages for Business Message with Your Customer On RSA "Satellite-Test" when if the Group is set to "apple_test" "Satellite" for other RSA situations	-
	ctmrinfo/info/companySize	-	-	-