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Use Case
Understand
Understand
Use Case
Use Case
Understand
Stage One - Digital Foundation
Use Case
Stage One - Digital Foundation
Understand
CGP
Use Case
Understand
Connect
Persona
Connect
Persona
Persona
Connect
Operations Considerations
Stage Two - Smart Automation
Connect
Persona
Connect
Assist
Operations Considerations
Operations Considerations
Assist
Stage Three - Advanced Integration
Operations Considerations
Operations Considerations
Design Considerations
Assist
Assist
Assist
Automate
Design Considerations
Design Considerations
Automate
Automate
Channels
Design Considerations
Automate
Stage Four - Enhanced Personalization
Automate
Design Considerations
Channels
Channels
Stage Five - End-to-End Orchestration
Channels
Channels
Capabilities
Capabilities
Capabilities
Capabilities
Outcomes/Analytics
Capabilities
Outcomes/Analytics
Outcomes/Analytics
Outcomes/Analytics
Outcomes/Analytics
A. Launch the Facebook Social Channel
A. Segment Conversations by Intent/Product/SME
A. The Capabilities You Launched in a Previous Stage
A. Account Setup - CRM Integrations
A. Authenticated Web Messaging
Metrics That Matter
These are the metrics for Stage One….