A campaign is a collection of chat or messaging buttons, known as engagements, allowing your brand to interact with their customers by defining display locations, target audiences, and behavior settings.
To create a campaign:
1. Log in to your Conversational Cloud account. The homepage appears.
2. On the hamburger menu click the Engage tab and click Campaign Builder. The Campaign Builder page appears.
3. Click the Add campaign option at the bottom of the page. The Campaign page appears.
The options available are:
- Add Goal: Click to add goals from the goal library or create a new one for your campaign.
- Target audience/Campaign time frame: Click the options to add or change the target audience and the campaign time frame for your campaign.
- Add engagement: Click to add engagements to your campaign.
Upon selecting the required options, click Add Goal. The Goal library appears.
ℹ️ Select an existing goal from the Goal Library if you don't need to create a new one.
4. Click Add new. The Add new goal page appears.
The options available are:
- Name: Provide the name for the new campaign goal.
- Conversation goals: Select the goal type and provide the required information to set the goals for your conversation.
- Other goals: Add additional goals if required.
Click Save. The goal is added to the goal library.
To publish a campaign:
1. You can view the campaign and engagement you created in the Campaign Builder page.
2. Click Publish. A confirmation dialog box appears.
3. Click Publish. The campaign is saved.
Once you have set your campaign goal and campaign details, you can add engagements.
