A QR code is a type of barcode that communicates information when scanned such as links, contact information, and text messages. Customers can scan and read a QR code on their phone by holding up their camera app to the code. Businesses can embed the Messages for Business Conversation URL in the QR code to offer Rich Messaging on both digital and offline platforms, opening the door to endless possibilities. QR codes allow for fun, delightful marketing, sales, and event campaigns.
Examples of QR Code use cases:
- Provide customer support. Add a QR code to your business card, brochure, or flyer that says, “Scan this to get in touch with our team.” It can pop up a pre-written text that says, “I need some help with your product.”
- Facilitate reservations. Create a QR code that sends a text requesting a reservation or to is added to a waiting list. Your code can also serve as an RSVP for an event like a webinar or get-together.
- Drive true conversational commerce by engaging your customers and allowing them to purchase products and services on Messages for Business via Apple Pay.
Setup
Use a tool like QR Code Monkey to transform your Messages for Business URL into a custom QR code. There are many free online tools available. Be sure to include group and/or intent IDs in the Messages for Business URL to ensure proper traffic tracking.
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