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A. Integrate with your CMS
As a company or organization with a strong, online presence, it’s likely that you’ve invested heavily in a tool to manage your knowledge and content. This knowledge management system (KMS) or content management system (CMS) helps keep your content organized for easy updates. You’ve set up the system, trained your users on…
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B. Leverage Payment Gateways for a Seamless Digital Buying Experience
Payments are an important part of eCommerce transactions, and it’s likely that you’ve been using one or more, well-tested payment systems as a part of your eCommerce operations for a long time. As you move from eCommerce to cCommerce (Conversational Commerce), it’s natural for you to want to leverage these payment systems…
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C. Leverage DPM and Digital Analytics to Track Revenue/Sales Attribution
Depending on the product or service your consumers are interested in, every consumer has a different buying cycle. Some will instantly purchase a product while others will take their time, engage with you, research additional websites, and only then come back to purchase As a campaign manager, you want to identify which…