One way retail companies incentivize a customer to make a purchase is to offer different ways to save - discounts, promo codes, holiday deals, a rewards program etc. Making these offers visible in the bot will help the customer find these offers easily and close on the sale.
Sales, Discounts, Promos, Rewards Flow
To begin, explore the different ways a company helps customers save. Many companies give discounts to military personnel or teachers or offer discounts during popular holidays; some let customers save by enrolling in their rewards program or by applying to and using their credit card; others have a weekly ad or deal of the day. Design the promo flow with quick replies based on the many ways a company helps customers save.
To make it easy for customers to discover ways to save, it is best practice to keep the verbiage in the bot simple and provide links to the relevant page on the website where the savings methods are described in detail. Avoid adding too much detailed information about the offers directly on the bot so that you do not have to update the bot every time there is a new offer or an offer expires.
For promo codes, customers often ask “What promo code can I use?” and “How do I use my promo code?”. Be sure to handle both queries efficiently in one interaction in the relevant section.
Design
To view a typical design for store information flow within a bot, click here.
Outcomes
By adding a promo/discount flow within your bot, you could see the following metrics:
- Higher Containment
- Increase in CSAT
- Increase in sales/ more “save the sales”