As part of LivePerson Mobile Innovation Day event, Asaf Lavi, Product Manager for APIs at LivePerson discusses the different APIs LivePerson offers showcasing API possibilities and usecases in the mobile space.
You can find all the needed information on Mobile development over out APIs in our Mobile section
Even more on Mobile - Check out our cool new mobile video
LivePerson hosted its first-ever Mobile Innovation Day on September 21 in the LivePerson New York headquarters, bringing together top - brand customers, partners and leading mobile technologists to share best practices on next-generation mobile engagement solutions.
We had an exciting line-up of speakers starting with Aparna Kelkar from Cisco, who manages online chat for Cisco worldwide. Aparna shared Cisco's story of creating a pilot project for mobile chat that so far has resulted in dramatic increase in chats per customer visit.
Samara Hodgsonfrom Estee Lauder presented a cutting-edge vision for how their brand is starting to engage consumers through innovative mobile applications that include LivePerson chat. Imagine: while at the makeup counter, a consumer takes a picture of her skin tone with her mobile device, and the Estee artist uses an app to take the image and translate it to the perfect makeup shade. As their brand really emphasizes "high-touch"-- treating each customer with personalized attention - ELC is using LivePerson chat to enhance the engagement and bring more solutions to their customers on mobile devices.
Frank Eliason, Senior Vice-President for Social Media of Citibank NA gave a compelling presentation on how he and his team have really pioneered the usage of social media, including sites like Twitter and Facebook, as a powerful corporate customer service tools. Citi has implemented click-to-chat with a customer service agent via Twitter that allow a customer to authenticate and work with a single Citi representative, without leaving the LivePerson chat window.
LivePerson partners hosted demo stations to showcase some of their latest LivePerson integrated mobile solutions. Among those in attendance were Trilibis, Netbiscuits, HTC, Impact Mobile, and UsableNet.
Members from LivePerson’s Professional Services team were also on hand to discuss how customers can create customized mobile-specific apps or websites to optimize their consumer engagement strategy.
Event Overview
“Smartphone use is experiencing inordinate growth, and consumers now more than ever are shopping and seeking support via their mobile device,” said LivePerson’s VP of Mobile, Ethan Alexander. “By leveraging LivePerson’s APIs and sophisticated mobile partner solutions, online businesses can now engage more of their customers and deliver exceptional service through any mobile device, giving consumers the ability to connect with agents when they want to, from wherever they need to.”
If you have an exciting idea for a mobile app that uses the LivePerson's Platform APIs, we invite you to join our Developer Community. You could have the opportunity to market your solution to LivePerson's global base of over 8,500 customers.
Opening Keynote - Rob LoCascio, Founder and CEO, LivePerson
Rob explains why Mobile is the no.1 requested product for many key customer segments, and with the LivePerson APIs, you can participate in a community built around mobile to provide meaningful connections for customers and partners who provide mobile solutions.
Mark Trang, VP of Platform and Ecosystem, LivePerson
Mark explains why LivePerson is the right solution provider to choose as your customers move to mobile devices and other content locations like kiosks or billboards.
Frank Eliason, SVP of Social Media, Citibank
Frank explains, "Customers want to maintain a conversation with one customer service representative, from Facebook and Twitter to chat. With LivePerson, Citi allows a customer to authenticate in a secure environment and keep speaking with the same agent"
Last week, LivePerson hosted an event about Real Time Analytics and Big data.
Our main speaker at the event wasLars Goerge- a solution architect @ Cloudera and a true guru.
Pizzas, Beers, 160 big data junkies and the Israeli summer made this event the hottest place to learn and to meet big data entrepreneurs, developers, CTOs, strategy analysts and more.
For those who have missed, or want to refresh on Lars's presnetation - we've uploaded the full presentation
Following Lars, Haggai Shachar - Director, Data Services presented on Real Time Analytics and Big Data - the blog post below summarizes his speech at the event.
Big data is here and it’s big. Real Time just makes it faster.
Many companies and technology providers are outlooking at the new possibilities that this tremendously growing industry is enabling. The new world requires agility, fast response to changes and ability to take educated yet automated decisions.
The world wants Real Time!
Over the past 6 years, I’ve been deep diving into the analytics and big data world, including - web analytics, advertising, business intelligence and machine learning algorithms. During this period I’ve been witnessing to different perspectives about real time. I’ve learned that when people talk about big data and real time, they usually refer to high freshness of data or ad hoc queries (or both).
High freshness
High freshness of data refers to the efforts of lowering the latency between the time the event occur till it’s available for reporting.
On the one hand, Facebook is publishing its architecture for the (super cool) real time insights product they launched few month ago. On the other hand Yahoo’s tech leader is complaining about the difficulties to develop what they call the “next-click” – effecting the experience of the visitor on the page right after the current click.
Seems like that even the big guys are struggling with the technology. Nati’s post nicely explains the difficulties and proposes an alternative approach.
My concern is different - at the end of the road, Facebook implementation is based on counters in HBase, aggregated metrics per (like) URL. This fairly simple approach is easy to implement but holds many compromise on the product itself – it’s fixed, it’s not drill-downable and it takes time to process.
What if you could have a real-time analytics solution running on top of raw data ?
Aggregations are for wussies!
Ad hoc queries
The world of data warehousing has gone through last year the most drastic changes over the past 30 years. While traditional databases (Oracle, Microsoft, MySQL) were all about scaling up a single server, the new technologies (Greenplum, Netezza,Asterdata, Vertica and others) are all about what I call - Linearness.
Are you linear ?
I believe that big data companies should drive themselves to be linear – linear in cost of the hardware, linear in performance of the queries and linear in accuracy of the response. Yes, accuracy. who cares if last month visits were 5483238 or 5483361 – sampling is in many cases the key for success.
Using this concept – Facebook could have developed it’s insights feature and allow cool drill downs and flexibility.
To achieve linearness a data warehouse must apply these 3 rules:
1. Shared Nothing - each node is independent and self-sufficient.
2. Massive Parallel processing (MPP) - many CPUs working in parallel to execute a single program.
3. Columnar orientation - stores content by column rather than by row.
These rules brings awsome opportunities in the big data world. Choose where you want to be - accurate or high performance, how much are you planning to spend on it ? it's all under you control.
Conclusion
Real time analytics is hot – advertising, personalization, stock trading, shift management and many other scenarios. Don’t wait for an invitation – hop in asap or step back.
On May 4th, hundreds of developers and technologists attended eCommerce Developer Day at the Plug and Play Center, hosted by LivePerson. The event, which was held in a top tech incubator facility in Silicon Valley, featured presentations, tech talks and demos from successful technologists and thought leaders in the industry to allow developers to explore opportunities for building the next generation of eCommerce applications with leading platform companies.
For those who have missed the event, check out some of the great speakers presentation from the event
Robert LoCascio, CEO of LivePerson, tells his story of becoming an entrepreneur, key decisions he had to make in building his company, and LivePerson's plans to expand development activities in Silicon Valley.
Mark Trang, Vice-President of Platform Technologies and Ecosystems at LivePerson, kicks off the May 4 2011 eCommerce Developer Day with an overview of the ecommerce industry, and why so many companies are working with developers to inspire innovation, share successes and connect communities.
Rasesh Shah, Technical Evangelist at PayPal, talks about their open global payment platform, and how it helps developers to easilly implement complex payment functionality using PayPal's APIs.
Pete Schlaefer and Manish Shah of RapLeaf demo a custom application that incorporates real-time data from their store of email addresses and is built on their open-standards-based API. With this app, they are able to turn chat between a customer and an agent into a revenue-generating opportunity for a LivePerson customer.
On May 4th, hundreds of developers and technologists attended eCommerce Developer Day at the Plug and Play Center, hosted by LivePerson. The event, which was held in a top tech incubator facility in Silicon Valley, featured presentations, tech talks and demos from successful technologists and thought leaders in the industry to allow developers to explore opportunities for building the next generation of eCommerce applications with leading platform companies.
Rob LoCascio, CEO of LivePerson, opened the event by sharing some secrets to his personal startup success. He said, “An important strategy for developers and entrepreneurs is to work with top platform providers and tap into their technologies and valuable customer relationships. This is one of the best ways to monetize their code and expose their innovative applications to thousands of customers around the world.”
Next on stage were Rasesh Shah of Paypal, and Phil Robinson of Magento, who discussed the importance of a developer ecosystem to growing and strengthening their platform business. Jon Jessup of CloudConversion and members of RapLeaf and Verishow showcased their impressive applications built through LivePerson’s platform APIs.
Following the main stage presentations, several LivePerson Partners held demos, showcasing apps integrating and extending intelligent engagement solutions. Among the Partners present were: Verishow, Paypal, RapLeaf, Trilibis, Zizio, Demandbase, Cloud Conversion/Magento, noHold.
The day closed with a festive pre-Cinco de Mayo celebration on the patio where attendees networked with fellow technologists and entrepreneurs and waited eagerly for the iPad lottery.
Here is a small taste of the event...more to come - stay tuned!